| The company is comprised of a networked team of specialists in creative, planning, branding, data, IT/web, project management and media, led by President Daniel Flora and CEO Michael R. Barnard. Mr. Flora came to the company as a strategic planning specialist and Mr. Barnard as a media management and branding specialist. ResultOne has become a clearinghouse network for specialists capable of providing clients with a full range of marketing communications services.
It may sound trite, but results are our first priority. Many of the people involved with ResultOne have extensive backgrounds in most agency functions, such as creative, media, and data. Far too often, while working on any given project or campaign, they often felt that the need for results was scaled down the priority list, below things like winning awards, keeping the account, placating the client or using the latest technology or flavor-of-the-month advertising tool.
Often times, when approached about the need to produce results, agencies and departments become defensive, suggesting that focusing on the near term, or not doing sufficient background research, can often be counterproductive. They suggest that the client invest in a solid approach whose results will be seen in the longer term, thereby eliminating the need for assessable results in the near term.
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