FutureMotiv Corp

FutureMotiv Corp is an automotive aftermarket company that features products and services that improve the quality of the driving experience, particularly as it pertains to the health of drivers and passengers.

Agency Mission

To design a spawn marketing program for the company that distinguishes its core brands, and to integrate the program into existing sales networks.  To contribute to and guide the company's strategic planning and funding processes.

Strategic Planning

Consulted with the Board of Directors on the company's business plan, wrote the sales and marketing components and developed pro forma scenarios, assumptions and competitive analysis. 

Branding and Drill Creative™

Developed core brand identity for the company's line of air purification products, including copy, graphics, associative media, direct mail, dynamic sale interaction and customer relationships.

Campaigns

Designed a spawn marketing campaign that generated an entirely new market for the company's core evaporator core cleanser product line.  Included media, creative, trade shows and public relations.  Also built fleet campaign.

Sales Collateral

Wrote, designed, published and trained key sales people on the company's products and sales approaches.

Recruiting

Designed and implemented a sales and distributor recruiting plan that opened new markets for the company.

Online Design and Management

Built online backoffice management web sites, promotional websites and email promotions.

Result

The company saw significant growth in the number of representatives, distributors, fleet users and unit sales per dealership.  Also resulted in additional investment funding for the company.