Redman Training Gear by Macho

Redman Training Gear is a subsidiary of Macho Products, Inc., a domestic manufacturer and marketer of martial arts products.

Agency Mission

To re-brand and expand the RedMan line of training gear.

Research

We identified opportunities in both existing and expanded markets.

Line Management

We culled the line into profitable products and services, and instituted a new catalog that featured a number of key alterations.

Packaging

We developed a set of training packages that integrated both products and services, and that targeted high-potential market segments.

Representation Training

We took the new line and packages to representatives and distributors, and trained them in demonstration, sales and promotion.

Drill Creative™

We developed creative new messages, copy and graphics and integrated them into media, trade shows, online and interpersonal representation strategies.

Campaigns

We managed release of the new product line and catalog with a number of focused campaigns that included direct mail, trade shows, training conferences and industry advertising.

Result

The line doubled its sales.