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| | | | | | | Logical Fashion is company that offers a unique set of programs designed to assist women in their selection of clothing, accessories, beauty products, health and fitness programs,
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| | | | | | Agency Mission
To assist the company to develop its line of products and services, to brand them and successfully market them to a defined set of market segments.
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| | | | | | Strategic Planning
We worked with the owners on a detailed strategic plan that included funding documentation, product decisions, marketing, sales and distribution.
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| |  | | | | | | Drill Creative™
We prepared copy, graphics and multi-media for print, online, trade show and group meeting applications.
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| |  | | | | | | Campaigns
We designed a number of campaigns for the purpose of introducing the company's brands to its core demographic, including lead generation, fulfillment systems and media.
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| | | | | | Management Consulting
We consulted with the company on the value proposition of their products and services, and assisted them in building margins into a wide range of fulfillment scenarios.
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| |  | | | | | | Training
We produced and applied a number of training programs for the company, particularly for client services personnel.
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| |  | | | | | | Funding Collateral
We assisted the company's CFO in preparation of funding documentation and pro formas.
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| | | | | | Result
Logical Fashion has reached a fully funded status and is just now entering the marketplace with a fully developed line of products and services.
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