The American Fitness Challenge

The American Fitness Challenge is a nationwide fitness competition for elementary age students, based on the protocols established by the President's Council on Physical Fitness.

Agency Mission

To fully manage the project, from strategy to implementation.

Strategic Planning

The founders turned to us for our ability to capture their vision and translate it into a serious business plan.

Funding Documentation

We prepared all the necessary documents required to raise the fund the company.

Products, Services and Partnering

We worked closely with the founders to take general ideas and turn them into marketable products and services, and also aided the company in it partnering strategy with schools, gyms and nonprofit fundraising organizations.

Management Systems and IT

We built and installed a fully functional management and IT system that enabled the company to manage its operations across the country.

Recruiting and Training

We created and applied various recruiting and training programs for competitions, business opportunities and media applications.

Drill Creative™ and Campaigns

We created the copy, graphics and multi-media for the company, and integrated them into well-researched recruiting and promotional campaigns.

Result

The American Fitness Challenge is in it proof-of-concept phase and has had significant response to the concept, the initial competitions and the media components of the project.