Placifieds

Placifieds is an online reverse-content email information provider that uses proprietary technology developed by key technologists associated with Carnegie Mellon University.

Agency Mission

To assist the company in defining its products and services and to manage the proof-of-concept phase of the company's test marketing program

Product Development

We helped the technologists to take their powerful technology and apply it successfully to a specific set of market needs.

Project Management

We managed the first key steps in the project, including populating the database, establishing market value for advertisers and collecting research data on market response rates.

Recruiting

We designed and implemented a plan that enlisted thousands of email recipients for the service.

Market Integration

We found partnering applications and advertiser-based revenue streams for the company.

Drill Creative™

We prepared the copy, graphics and media for the company's brand identity and collateral.

Result

Placifieds has shown its technological power, market impact and revenue potential to a number of large corporate partners, and will soon be a ubiquitous application used all over the country by email-based advertisers and online merchants.