| Strategic Planning
Perhaps the most under-valued aspect of operating a business or organization, strategic planning is a vital component to obtaining the results one desires. This is particularly true for those who are heading down a business road for the first time, yet is important even for experienced operators. Not unlike the process of planning a trip, strategic planning allows you to not only get where you are going efficiently, with the results you are after, it also enables you to enjoy the journey much more thoroughly. A common misnomer is that strategic planning will "lock you into" a plan that doesn't let you adjust your business model. The opposite is actually closer to the truth. By using a map, knowing where you are going, and what you want to accomplish along the way, you are in a far better position to adapt along the way. At ResultOne, we take strategic planning very seriously, and will assist you set your mission, define or redefine your business model and revenue streams, maximize the effectiveness of your resources and team, as well as find and focus on the critical (and often hidden) "silver bullets" that you have in your gun: those special qualities that will deliver the results you are looking for.
Branding
Another critical component often overlooked, branding is where much of your value as a business or organization resides. Your brands define your identity in the minds of those you do business with, and is that part of your business' personality to which others attach themselves. It is what brings new business, retains loyalty and enables you to expand into new markets. Our network of seasoned marketing communications professionals will help you define and implement a branding strategy that will take your products and services to a new level. The results will be new revenues and value.
Licensing
Licensing is a two-sided opportunity. Many businesses don't realize how much value their brand, products or art might have, and how to turn it into new revenues. Equally, there are opportunities out there to license these things for your own profitable purposes. We can help you evaluate and market licensing for your assets, and/or help you find and obtain licenses for assets that you will yield profitable results.
Research
"Light a candle and curse the darkness" is an applicable poetic phrase for any business or organization. Information is light, and is all around you, both inside and outside your business. Gathering and making sense of this information is the basis for so many improvements in areas of your business where you want to improve results.
Funding Support
Organizations have become very adept at information management and direct response fund raising, and yet often don't obtain the results they are after from what can be very expensive outreach campaigns. At ResultOne, we help you design and implement successful funding strategies that generate the kind of response you are after.
Campaigns
"Business is war." This popular sentiment is no more apt when applied to mounting, launching and managing a specific marketing campaign. We bring the discipline, training and implementation strength to every campaign we help wage. The outcome is victorious results that move your business forward to win your own war against impotent marketing efforts, instability, negative growth and even bankruptcy.
Media
In an information-saturated (some would say post-information) society, useful information is arguably more difficult to obtain and disseminate. By using creative, production, and media placement tactics designed to speak in a voice that can be heard by the right people, ResultOne brings its clients an efficient and cost-effective tool that garners real results.
Project Management
Interestingly, there are a lot of entrepreneurs and department heads who have tremendous capabilities for operational management, yet when they are asked to take on a particular project, find themselves a little out of their depth, or perhaps overwhelmed with the prospect of taking on something new. Project management is an art and science in-and-of itself, and ResultOne's national network of marketing managers is up the challenge of stepping into an integrated scenario that means results for a given project.
Charettes
A product of the architectural community, a charette is an intense, short term planning symposium, both live and virtual, whose purpose is to generate new and powerful ideas that often mean explosive results. The key to a successful charette is having skilled moderators who set it up, guide it and establish useful follow-up.
Drill Creative™
Talk to anyone in advertising or promotions, and one of the first things they will tell you is that the most difficult thing to create is an effective message that offers measurable results in the near term, and helps build the brand over the long run. We have trademarked Drill Creative™ because drill is one of those words that has a multiplicity of effective meanings that, when used creatively in context, bespeaks so many productive things. Take a moment and think about all the possible uses of this single, wonderful term. It exemplifies the lateral thinking we bring to the creative component of our clients' situations.
| |
